I'm a journalist and editor-in-chief covering all spectrum of the information technologies since 2000 with focus on B2B market, and specifically in business press since 2006 (at Kommersant Publishing House, "Company" business-magazine 2006-2011, 1999-2006 Mobile News mag).
I'm a PR and Content Marketing Consultant. I help companies and persons to understand how the press works, how journalists think and how to build publicity based on this knowledge. Moreover, how to define key messages, how to differentiate a product and a company, how to address and distribute the key messages to reach out to target groups.
I'm a Media Manager. I create a concept of media, build an editorial team and organize content creation and distribution processes, sponsors and advertisers relationship.
I'm an entrepreneur: I'm a cofounder of a research and analytical agency 42Future, cofounder of GetImpulse startup.
I'm a coach of personal growth. I help to find the happiness in life. I don't teach or tell what to do. I just ask direct questions and person answer to her\himself.
I travel all over the world and never bored to discover new places and meet new people everywhere.
Strategic Marketing, Content Marketing, PR Consultant Since 2009
Have been providing PR consulting services for startups and mature companies since 2009. For some of these, created unique anti-crises strategies and right positioning during a court trial, as a result of which the client won a settlement. Qrator Labs is a company with which I had the longest engagement (May 2014 to September 2017). Built all PR processes from scratch, created a 3-years PR strategy, recruited the team and helped execute the action plan providing consulting weekly and training sessions for speakers. Also started to introduce the company to the market analysts and researchers. Qrator Labs was considered to be the best DDoS-mitigation solution in the Russian market by IDC. The company became one of the opinion leaders in the field of cybersecurity and is often mentioned in US media. The company achieved all KPI of the 3-years strategy.
Editor-in-Chief since 2013 and author since 2008 at thematic supplement "Informational Technologies" to Kommersant business-newspaper
I created new conseption (rubrics, formats, topics) of corporate magazine of the biggest telecom company in Russia -- Rostelecom. I published 3 issues as the editor-in-chief covering Internet industry in Russia, Content Industry, IIoT, etc. I was invited to be an editor-in-chief for Rostech conference magazine CIPR in 2016 and 2017. In 2012 I created as editor-in-chief one issue of the corporate magazine for Megafon mobile carrier.
Since 1999 year I wrote hundreds of pieces about IT, innovations, science, startups and other topics. They were published in different media, including Forbes, "Profile" magazine, Business Week Magazine (by Bloomberg), RusBase, Venture Capital (VC), Dengi (Money), Firm's Secret, RG, FHM, Aeroflot magazine, Woman's Health, Yoga journal, Buddhism.RU, etc.
Stanford University, 2018
Copywriting for Effective Marketing Communications by J. Cafesin Continuing studying, A+ grade
Saint-Petersburg Coaching Institute
Certified Personal Development Coach 2016
Essential Message, 2009
Michel Neray educational program for consultant and coaches (consoaches)
MBA in MIRBIS
1 year of MBA, Innovative Hi-Tech Project Management, in Moscow International Business School 2008-2009
Polytechnical State University of Saint-Petersburg
Master of Computer Science with Honor 1999-2002
Polytechnical State University of Kharkov, Ukraine